Yes, you can save money on your AT&T bill. If you do what I do, you can do likewise and I believe the same principles apply for other service providers like Verizon, Comcast, DirectTV, TimeWarner, etc.
1. Call AT&T and ask them to review your bill and tell them that you need to save money. Depending on your service area and depending on the day you call, there will generally be some type of special offering.
2. Ask for something for free to keep you as a customer. Do your homework. I just got 3 free months of HBO, just for asking. Shop around with offers from competitors and tell the person at the other end that you have a competing offer. Make sure it's true and make sure it's comparable and / or better than AT&T's offering.
3. Have a set goal of 20%. Assume you are spending $100 per month on your service, a $20 savings may not seems like a lot, but when you add it up, it comes to $240 per year. When you calculate what it takes you "earn" $240, based on your tax bracket, it could be a gross amount of $300 per year or more.
4. As a rule, AT&T's offerings expire - and expire automatically every six months. AT&T is not going to call you to remind you to renew your offering. Remember, they expire. So, put your expiration date in your calendar and call them the day after your offer expires and tell them you want to renew, or get another savings offering that is equal to or better than your present offer.
AT&T is a terrific company with a great service offering, but I think they are dumb for not reaching out to customers when service offerings expire. It would be a real PR coup for them, but someone inside AT&T who makes the decisions to do otherwise.
Give it a try and remember that your milage may vary. Be diligent and be prepared to cut them off and move elsewhere if they don't save you money. The cost of replacing you as a customer is high. It's called customer acquisition.
If you get a call center agent who does not budge, ask for customer retention and try this approach. Let me know how it goes with a comment on this blog or an email to: alan at weinkrantz dot com.




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